So, you have decided that you want to use brochure printing as a tactic in your marketing plan. Congratulations! Marketing brochures can be one of the easiest and effective ways to reach your customers.
Now, you have two brochure printing options: offline, or traditional printing, and online printing. Several online printing businesses offer to design and print marketing brochures entirely online. Before you decide whether to go with a traditional printer or an online printer, consider the following pros and cons about online brochure printing.
Pros to Online Brochure Printing
Templates
Most online sites have templates that you can pick from and then you just provide the specific information needed. This can save you a lot of time in designing your marketing brochures because everything is done for you. You just provide the text that will replace the dummy text in the template.
Many design options. You can pick from thousands of template designs depending on your type of business and the type of brochure. People have already tried these options – the online printing companies would not keep non-working designs as a template option if none of their clients were picking it. These brochures have a good chance of competing in your market.
Saves you money
The templates not only save you time, but also money. Not only do these online companies design the brochures for you, but the printing costs are also factored in to your price. Most of these companies have their own printing presses, so there is no extra cost for travel or time lost in the office. You also save your company money by not paying someone to design your brochure and take the design to the local printing company, and then picking up the brochures later.
Cons to Online Brochure Printing
Trust issues
You have to trust that the company will get your order right. There have been times when orders were not filled or the shipped brochure looks nothing like the brochure ordered. When you go to a local printer, you can talk with people in person and point out what you do not like or want changed. Some online printing companies are trying to fix this issue by sending free PDF proofs for clients to approve before printing. This is something you should definitely check out while you are researching which online printer to use.
Lack of personal style
If you are creative, you may not like online printing because the templates you have to choose from can be limiting. If you like most of the elements of a brochure template but you want to move a photo from the top of the page to the bottom, sorry – you are out of luck. Some companies do allow some modification, but you have to stick with the options given to you most of the time. Another important question to ask before deciding on an online printer.
Copycats
How do you know how many other companies have used your very same design? For all you know your competition has used a similar design, or even the exact same brochure design. You do not want to confuse any potential clients by looking like your competition. You will need to do a lot of research to ensure that your brochure is one of a kind to your local industry.
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