Postcard design is not as simple as pasting a picture into a card. If you care embarking on printing full color postcards for your tourist destination or marketing campaign, you should think hard on your design. The image in a postcard is the main object of postcard design. This is where a postcard is judged and determines how it is used.
Therefore, you need to design a postcard with the best picture or image design as possible for maximum impact. Have that great design ready even before you step into your postcard printer. Below are the major qualities of successful full color postcards.
Postcards should capture the essence of a place.
A picture of course printed in a color postcard is the most common. For travel postcards, a picture of the destination's appeal is usually used. Most people think that they only have to take a picture of a monument, or the beach, or the building to make the travel postcard. This is true to a point. However, most postcards that use this logic are just using a boring old postcard template in terms of design. The picture postcard should capture the essence of the place. It should portray the “soul” of the place giving us a glimpse of what life is like there. If it is a historic monument or place then we should literally “feel” the history there.
To do this, do not just take a boring picture of the place, monument or building. For custom postcard printing, try thinking creatively when capturing the object of your postcard. For example, you can use low angle shots when taking a picture instead of boring level shots. Low angle shots give a sense of immensity to a thing or place. It is like being an ant staring at a person.
For monuments and historical places, this is perfect way to picture things. You can also use it in marketing postcards to display the significance or dominance of the main object for your project. Play with the angles, use different perspectives and you will see that your postcards will look different and more unique than the others look. This is the hallmark of a successful full color postcard.
Postcards should invoke feelings for a campaign.
This has been touched on slightly above. Postcards should invoke feeling. For campaign postcards, this is more significant. Awareness campaigns and even election campaigns require postcards that make people feel for the particular issue or position the campaign is talking about. People should react to the image in the postcard in a strong way, good or bad.
Because of this, postcards like this need to have a “scene”. This usually involves an actual picture representing the issue, such as malnutrition in children. In addition, it can have a dramatization of the issue such as an awareness postcard for harassment. For lighter themed postcards, a funny comic strip can be used. The goal here is to illicit a reaction from the postcard reader. The best postcards in the business are remembered because of the feelings attached to them. Aim for this effect when you do your postcard design.
Postcards can be mysterious.
Lastly, one of the best postcards that have been released for marketing have an aura of mystery to them. These kinds of postcards “invite” people to the particular project without saying too much. People like mysteries because people like to solve them.
Therefore, a mysterious postcard with a date or time and a cryptic but interesting image or tag line can really work. People will read or buy them, and try to figure out for themselves what the postcard is all about. If you put a teaser on a postcard, then you can also add a website address to it. People will definitely visit that site. Therefore, postcards can be mysterious if used correctly. Doing so makes them wildly successful.
That should cover the main hallmarks of successful postcards. Be sure to consider this as you design your postcard for your postcard printing company. Always aim to illicit feelings. Impress the people with your image, make them react a certain way, and even interest them my offering a mystery. All this will lead you to make a successful postcard.
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