So now you have written and submitted an article or two or twenty. There is another step you can take that many authors and marketers overlook, and that is social bookmarking. Social bookmarking has evolved into an essential tool for driving your website or blog to the top of the search results. Further, a shrewd marketer can actually make quite a living off social bookmarking alone, though we recommend a more complete marketing mix for obvious reasons.
Once you've submitted your article(s) to a number of directories, browse around a directory of choice for the social bookmarking options available. You're looking for a "Share This" or "Bookmark" logo or button. For instance, Share This at even the most basic setting allows you to bookmark to the 20 most popular social bookmarking sites, post to the popular blogging sites and formats, or even email to a friend.
When you share your posting at a directory to the social bookmarking sites, you get the benefit of an "outer layer" of subtle yet killer traffic building effects. You should have already at this point signed up at all the popular sites, and bookmarked or shared your home site and or article. However, by sharing your article at the directory level, you get the inherent authority juice of the directory. Most article directories carry massive PR due to massive content and back-links, even the newer and smaller ones. So, any individual article submitted and "back-linked" or "shared" has a chance at finding itself at the first page if not the top of the listings for multiple topics. In effect, by sharing at the directory level, you can leach from their built in PR, increasing the chance that your article and resource box will be seen. The savvy directories certainly don't mind, the search engines love it because they've got content and a path to analyze (actually times 20 or more social sites), and you have less chance at being seen as a bookmark spammer at the social sites since your not just marking your own site or blog. Just be subtle about it, and mark say one article at a directory and another at the next, and so on.
Now if you haven't already done so, set up a Squidoo or Hub page, a Blogspot and or Wordpress Blog, and anything else you can find for free. Again using the Share This button, post your article from the directory (or a different directory than you shared at), to your lens, hub, or blog. This results in a ping at those sites, and search spiders immediately run over to see what was posted, including your resource box with your back-link. The search engines love this one because you've in effect created a subtle one-way back-link to your home site or blog. Your home site authority (and hopefully ranking) goes up, and any traffic at your blog, lens, or hub can click the link in your resource box.
Another subtle effect can be achieved by say emailing through Share This to a Yahoo account you've set up with posting to your outside hubs, lenses, or blogs. Yahoo still to my knowledge crawls all these pings generated in this manner. Well, you know the rest now.
So my original question still remains. Have you shared your article yet?
Author Resource:-
Pat Stedling freelances as a niche marketing consultant and marketer that owns and operates roughly 60 blogs and websites touching dozens of niches, including an article directory and Niche Advertising Blog at Article Snip.
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